A Sweden-based organization which supports people with disabilities is awarding bottles of boutique beer to bars and restaurants that have good access for people with disabilities. The beer is a combination of Indian pale ale and American pale ale, and is called CPA, Cerebral Palsy Ale. The label features a stylized drawing of a woman with cerebral palsy sitting in a wheelchair.
The Gothenburg Cooperative for Independent Living (GIL) created the beer reward program. They are trying to bring awareness to the public that although an equality law was passed in 2010 the law has so far not been enforced. Many establishments do not have easy access for people with disabilities. Accessible toilets and level floor access are required by the law, but it has simply not happened.
Anders Westgard of GIL says his organization is working to bring the discussion of the public’s attitude to people with disabilities to a new audience.
“We like to cause a stir and make people react and create feelings,” says GIL’s Anders Westgerd. “Disabled people are marginalized in media and hence you have to do something non-traditional to create feelings and make people angry.”
GIL introduced their CPA beer this past April at the beer and whiskey fair in Gothenburg. Critics gave it high marks.
“At first we brewed a batch of about 220 litres, then we decided that as people really liked it, it’s high quality with a strong message, we should brew some more,” Westgerd said.
More recently GIL has taken delivery of an additional 1,600 liters, but Westgerd is not certain what the future of CPA is.
“We’re a disability organization and we haven’t decided yet whether we want to branch out into being a full-time beer maker too.”